Nonprofit Executive Leadership


I have two decade’s worth of experience spanning for-profit and nonprofit sectors in biotech, wildlife conservation, communications, marketing, leadership and fundraising.

  • Degrees
    M.A. Sustainable Development & Policy, B.S. Micro & Molecular Biology, B.S. Environmental Science
  • Hobbies
    Photography, Podcasting, Bonsai, Star Wars, Antiquities, Art, Fossils
  • Passions
    Burrowing Owls, Salmon, River and Ocean Conservation, Wine, German Shorthaired Pointers, Pleistocene Mammals
  • Website
Interested in getting a little peek into my world? Check out MY GALLERY which represents a few of my hobbies and interests.

En route, I worked for multi-national companies like BD Biosciences and Genetix while simultaneously leading community-based ecosystem restoration projects. With inspiration from burrowing owls and an extensive background in business development and marketing, I transitioned to conservation full-time in 2011 and founded Shoutreach Media and brandFALCON to provide much needed design and communications services to small businesses and nonprofit organizations. Want to dive deeper into my experience, peruse my resume.

How Can I Help?  Get a Premium Business and Domain Name Support My Bird Cause Support My Ocean Cause


Domain Names

Providing nonprofits and small businesses with unique and premium business and domain names…fast.

Design & Layout

I offer a variety of creative, affordable solutions incorporating exciting design, layout and effective marketing.

Social Media Marketing

Develop, implement and leverage social media strategies to spread the word about your cause or product.

Development Consulting

Custom development plans that integrate communications strategies with trainings, tactical choices, and tools.

Podcast Solutions

Raw audio and post-production work including intros, outros, music, metadata, and cleanup.


Creating engaging videos to help you reach customers and donors…let’s tell your story!


Executive Director - Golden State Salmon Association

2023 to present

Leading the restoration of California salmon for their economic, recreational, commercial, environmental, cultural and health values. The organization is a coalition that includes commercial and recreational salmon fishermen, related businesses, restaurants, a native tribe, environmentalists, elected officials, families, and communities that rely on salmon. Learn about our work at Golden State Salmon Association.

Interim Executive Director / Managing Director - Turtle Island Restoration Network

2018 to 2023

Delivering critical development, communications, operations, budget and management of 12 staff in California, Texas and Costa Rica for the protection of marine life, coho salmon, and their ocean and watershed habitats across the world. Learn about our work at Turtle Island Restoration Network.

Executive Director - Urban Bird Foundation

2008 to present

Provide strategic vision and leadership, responsible for the operations, budget and the development and implementation of conservation, education, marketing, and research programs including strategic relations and fundraising. Learn about our work at Urban Bird Foundation.

Founder- brandFALCON & Shoutreach Media

2014 to present

Providing premium business and domain name solutions spanning biotech to nonprofits. Develops effective content strategies – specializing in grassroots organizations, small nonprofits and for-profit businesses. Combine creative ideas with vast experience in communications and development to deliver measurable results for clients. Explore available business and domain names (each purchase helps save native birds) at brandFALCON.

Director of Development & Communications - Audubon Canyon Ranch

2014 to 2016

Provide dynamic support to the Executive Director, Board and program directors on all matters related to fundraising, friend-raising, enhanced community visibility, and support from individuals, foundations, corporate giving programs, and government agencies.

Director of Development - Sequoia Riverlands Trust

2011 to 2014

Responsible for the oversight, planning and implementation of a comprehensive fund development program that secures financial resources from foundations, corporations and individual donors.

Reagents & Consumables Manager - Genetix

2007 to 2010

Developed and managed key account prospects in Western U.S. and Canada and expanded customer base across biotech, pharmaceutical, academic and clinical markets.

Account Executive - BioGenex Laboratories

2006 to 2007

Responsible for maintaining and growing capital equipment sales in 9 western states with an annual quota of $2 million.

Research Associate & Account Manager - System Biosciences

2002 to 2006

A ground-floor employee that assisted in the creation of products and a customer-base who expanded annual sales from zero to $2 million by working directly with Vice President of Sales to initiate inside and field sales strategies.

Research Associate - BD Biosciences Clontech

2000 to 2002

Supported the lead scientist in the development of novel technologies and responsible for standard operating procedures, quality control criteria, technology transfer and research and development.


Cordell Bank National Marine Sanctuary Advisory Council - NOAA


The role of the council is to provide advice to the sanctuary superintendent on the designation and/or operation of a national marine sanctuary. From 2019-2020, I presided on the Native American Engagement Working Group. Individual advisory council members also act as liaisons between the sanctuary and their constituent groups.

  • Native American Engagement Working Group (2019-2020)
Vice Chair, Commissioner, Open Space, Active Transportation and Sustainability Commission - City of American Canyon


The Open Space, Active Transportation and Sustainability Commission oversees open space preservation, sustainability and transportation efforts in and around American Canyon. Some of the Committee’s goals and projects include updating the long term vision for open spaces and trails; creating a master plan for Clarke Ranch and fundraising for its implementation; improving access to Newell Open Space Preserve; increasing bike and pedestrian access within American Canyon and regionally by developing multimodal trails; creating and developing a stewardship program to facilitate habitat restoration, interpretation, education, and minor improvement and maintenance.

Greater Farallones National Marine Sanctuary Advisory Council - NOAA


The role of the council is to provide advice to the sanctuary superintendent on the designation and/or operation of a national marine sanctuary. Individual advisory council members also act as liaisons between the sanctuary and their constituent groups.


Host - The Black Pearl Show

2016 to 2020

Recurring Guest - Pele Media

2017 to 2018

Jeanie Lynch Show - KGO 810 Newstalk Radio



Chief Financial Officer - Coho Salmon Land Trust


The mission of the Coho Salmon Land Trust is to conserve, restore, and honor lands that ensure the future of coho salmon ecosystems.

Director, Executive Committee - John Muir Association

2010 to 2012

The mission of the John Muir Association is to celebrate the life, share the vision, and preserve the legacy of John Muir through education, preservation, advocacy and stewardship, in partnership with the National Park Service.

President - ECHO Fund, Inc.

2003 to 2007

Designed, implemented, coordinated and led community-based conservation and educational outreach projects ensuring adherence to budgets and schedules.


University of Illinois, Springfield


M.A. Environmental Studies: Concentration in Environmental Policy and Sustainable Development

Oregon State University


B.S. Environmental Science, Minor in Fisheries & Wildlife Biology, Institutional Honors: Magna Cum Laude

California State University, Bakersfield


Graduate Certificate Environmental Resource Management

California State University, Sacramento


B.S. Microbiology and Molecular Biology, Minor in Chemistry


Burrowing Owl Conservation and Management

U.S. Fish and Wildlife Service - 2010

Executive Impact Program

Miller Heiman, Inc. - 2008

Strategic and Conceptual Selling Program

Miller Heiman, Inc. - 2008


Fostering Scientific Inquiry and Environmental Awareness

Earth Island Journal, 25 June 2018

Burrowing owl populations are on the decline in California and across North America. In the San Francisco Bay-Delta region, their numbers decreased an estimated 50 percent between 1980s and and the early 1990s and have decreased another 28 percent since then. These tiny owls, the only raptor in North America to nest exclusively underground, face threats from invasive plants, “pest” control of ground squirrels and other burrowers that create the underground burrows they nest in, and most of all, from urban development and resulting habitat loss.

Battle for Burrowing Owls

Earth Island Journal, National Parks: The Next 100 Years, Volume 31 no 2, Summer 2016

I had already been on the frontline for two years. My tactical pack – complete with camera and 500mm telephoto lens, a dozen padlocks, six feet of welded steel chain in various pre-cut lengths, notebook and pen, GPS receiver, and pocket-sized camcorder – was prepped for my morning patrol. The target zone was a 25-acre housing development, and once thriving grassland habitat, that fell victim to the real estate bubble.

Efficacy of Conservation Banks as a Tactic for Sustainable Development: Reducing population Vulnerability of Athene cunicularia hypugaea

University of Illinois, Springfield 2013

Through an over reliance on conservation banks as a one-size fits all approach to
environmental impacts, the conversion of grassland ecosystems to agriculture and residential and urban development, inadequate and unenforceable state burrowing owl mitigation policies and guidelines, and difficulties in implementing the concept of sustainable development at the local, regional and state level are contributing to unsustainable trends that continue to challenge burrowing owl persistence.

Sustainable Development: A tactic to reduce population vulnerability of Western Burrowing Owls in California

Burrowing Owl Conservation Network 2013, Berkeley, CA

Using the key principles of efficiency, equity and precaution and its connection to social, environmental and economic costs, findings suggest that 1) burrowing owls must receive state or federal Endangered Species Act protections; 2) regulatory agencies must uphold a position that burrowing owl mitigation outside of the region where development occurred does not compensate for local impacts; and 3) impacts to burrowing owls can be effectively mitigated with a system that employs both conservation banks and the establishment of local, urban preserves including the use of an unintentional system of reserves that is comprised of public land such as airports, closed landfills and the margins of golf courses and athletic fields.

Managing California's grassland ecosystems for Athene cunicularia hypugaea

Grasslands Journal21(3):4-5,12 (2011)

Carefully grazed and mowed native- and exotic plant–dominated grasslands have provided optimal breeding and foraging habitat across the burrowing owl’s range. Mowing does not eliminate dry plant material that may shade or limit emerging tillers and native plants; frequent grazing can result in habitat degradation; and prescribed burning has inherent risks and is the most costly tool for grassland habitat management. Therefore, combining strategies to maintain and restore burrowing owl habitat may prove useful.

The Little Owls that Live Underground

Smithsonian Magazine. 12 May 2010 – Interview by John Moir

It’s almost midnight and a lone white pickup truck sits atop a grassy hill on a remote tract of government land near Dublin, California, that is used as a military training base. In the driver’s seat, biologist Jack Barclay hunkers down over a night-vision scope that amplifies light 30,000 times. Barclay is watching two quarter-size pieces of glowing reflective tape that mark a trap he has concealed in low weeds 100 yards away.


Expanding the Conservation Community to Safeguard California’s Western Burrowing Owl

Burrowing Owl Consortium, 23 March 2013 (Lecture)

Burrowing Owls: Can They Survive Us

San Francisco Bay Flyway Conference, 11 Feb 2011 (Keynote Address)

Burrowing Owl Advocacy: Connecting Conservation and Citizen Science

Burrowing Owl Consortium, 24 Feb 2011 (Lecture)

Citizen Science and Behavioral Studies of Urbanized Burrowing Owl Colonies

San Francisco Bay Flyway Conference, 13 Feb 2011 (Lecture)

Actions to Protect Western Burrowing Owl Nesting and Wintering Habitat in the East San Francisco Bay Area

Burrowing Owl Consortium,6 Feb 2010 (Lecture)


Enrichment with anti-cytokeratin alone or combined with anti-EpCAM antibodies significantly increases the sensitivity for circulating tumor cell detection in metastatic breast cancer patients

Breast Cancer Res 10, R69 (2008)


Helping nonprofits and small businesses meet their missions with affordable design and communications.

Short Tales Vineyard is a small Napa County vineyard in the Carneros Region created out of our love for dogs and wine.

BRANDfalcon offers creative business names and unique domain names that are ready to launch.

JournOwl is a media outlet dedicated to promoting wildlife conservation through captivating stories and news, spectacular photography, engaging podcasts, entertaining videos, and even humor.


Urban Bird Foundation’s mission is to engage, educate and nurture a broad-based constituency to ensure the conservation of bird populations, and preserve the interconnected relationship between people and nature (Formerly Burrowing Owl Conservation Network).

Community Art Projects

The Ruins Digital Exhibit created to archive and preserve the colorful street art and graffiti now adorning the 120 year old former Standard Portland Cement Company industrial ghost factory site.



A daily podcast about the Pirates of the Caribbean film franchise. Starting with The Curse of the Black Pearl, the show breaks down each movie a single minute at a time. The show is available on platforms including iTunes, Google Play, Stitcher, Tune In, BluBrry, SoundCloud, and many more.

TV and Documentaries

Successfully delivering messages, serving as a consulting expert and on-camera communications spanning television, documentaries and training videos. Here is a selection of my camera experience.


Wildlife Expert - Moapa Southern Paiute Solar: Environmental Education Video


Wildlife Expert - McCoy Solar Energy: Environmental Education Video


Burrowing Owl Expert - North Star Solar: Environmental Education Video


Burrowing Owl Expert - Silver State Solar: Environmental Education Video


Burrowing Owl Expert - Desert Stateline Solar: Environmental Education Video


Burrowing Owl Expert - Solar Gen 2 Solar: Protecting Biological Resources


Burrowing Owl Expert - Topaz Solar Farm: Protecting Our Future


Burrowing Owl Expert - Antelope Valley Solar Ranch One Environmental Training Video



  • eMail
    scott (at) urbanbird dot org

  • Mail
    PO Box 10142, American Canyon, CA 94503


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